More water please our child’s wee is dark yellow!

WUBL Water was created because, as a Dad I found there was no genuine, fun and, above all, healthy drinks alternative for young children, like my daughter Daisy, when out and about. There were plenty of bright, colourful sugary drinks that were bound to catch Daisy’s attention and sure, I brought a sippy cup along, but I found that Daisy wanted to be included and that I would’ve been happier with an alternative for her. So I made one – with the help of a cool Co-Founder called Leigh and my very supportive and patient wife, Bonnie.

I think we are all aware that our kids need to hydrate. It wasn’t until Leigh and I started our research however, that we found out how much. The truth was surprising. Did you know that our children should be having up to 1.3 litres of fluid a day? Yep, that’s not a typo, children should be having up to 1.3 litres of fluid every single day. Did you also know that around 70% of children don’t drink enough?

We can address this by talking about wee colour. I know, it’s not the most fun conversation, but it is an important one and like a pre-schooler with a felt tip pen in their sights, we don’t have time to be distracted by polite conversation, we’re heading straight for our point. Wee colour can tell us a lot about our health, but specifically whether we’ve been drinking enough. If your wee is almost clear, then you are topped with fluid and, as I say to Daisy, “high five!” If your wee is dark yellow, then it’s time to worry, find some water and rehydrate.

Once everyone’s fully hydrated they are less likely to become ill and all because they have drunk enough water each day. Interestingly children’s bodies are made up of 70% water, whilst us adults are made up of a mere 60%, which means that it is even more imperative that children stay hydrated.

Where are we going with this? At WUBL, Leigh and I want to improve kids’ health and hydration, specifically pre-schoolers between 2-4 years, as good health and wellbeing habits should start early. We know how hard it can be to get your child to stop and drink during the day. Pre-schoolers are busy people. They’ve got exploring to do, mixed in with learning and playing, and of course Amanda’s Action Club. They don’t have time to stop for anything other than snacks, nap time and the occasional tantrum. That’s why we’ve made water and hydration fun, without adding unnecessary stuff like sweetener, flavouring, fruit, sugar, a teddy bear, a parrot, a tube of toothpaste – just checking you’re still with us!

What we have added is cool, funky and fully recyclable carton packaging, with immediate kids’ appeal, including new characters called WUBLs, and that’s it! Well actually, it isn’t, we also have an awesome digital world for them to play in too, called WUBL World.

We’re offering a genuine alternative to fizzy drinks, smoothies, squashes and juices (which pre-schoolers don’t actually need) giving water some proper positive pester power that it’s not had before and removing that trade off for parents of what your child wants and what you as the parent want to give them, particularly when out and about.

If you’d like to be part of the WUBL journey with Leigh and I and to hear more and share your experiences, opinions and ideas go to:

Twitter – @WUBLWorld
Facebook – @WUBLWorldOfficial
YouTube – WUBL World

We can’t wait to hear from you. Happy hydrating!

We have loads of reports, articles and authors whose research helped us, these include Public Health England, the National Hydration Council, Mintel reports, specifically the Baby & Toddler Report, YouGov, the Office for National Statistics, Action on Sugar, the World Health Organisation and many others.

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How to keep your children fit? Amanda in the Telegraph today.

Amanda get’s a mention in today’s Telegraph article on Should you encourage your kids to work out?

Integrate exercise into their lifestyles

Children’s fitness expert Amanda Frolich of urges parents to spend time outside with kids before spending money on gym memberships. “Your child’s health is more important than anything else you do, including your job, so it is time we started to make it our priority,” she says. “Children love kicking and chasing a ball. They also love to be chased. At the playground, challenge them to play on as many pieces of equipment as possible, with 30-second bursts of activity on each.”

Read the full article here

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My day with HSBC!


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How to make the most of National Fitness Day with celebrities and free activities

There are a range of fitness events going on in west London

Wednesday (September 27) is national fitness day and to celebrate local leisure centres are offering free activities and celebrities will be heading down to Flip Out Wandsworth.

Everybody knows the importance of being fit and healthy but trampolining is not the first thing that comes to mind when you think of exercise, but Flip Out Wandsworth is about to change that.

It is hosting a celebrity event to promote the health benefits of trampolines and keeping the younger generations fit.

Stars from ITV’s Britain’s Got Talent along with musicians from Soul II Soul and The Beautiful South will join children’s fitness campaigner and entertainer Amanda Frolich , from Greenford , for a day of fitness and fun.

Frolich started Amanda’s Action Club 25 years ago and has amassed an A-list following with the Beckhams, Amanda Holden and even Brad Pitt and Angelina Jolie snapping up her services for their children.

Find out more here

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Children’s Activity Provider’s Networking Event

28th September @ 7.30pm to 10pm


Eddi Catz
68-70 Putney High Street,
SW15 1SF

Children’s activity provider’s networking evening.

Our guest speakers include the unstoppable……… JAMES SINCLAIR Author of “The Millionaire Clown” and founder and CEO of Partyman, James is co-founder of the Entrepreneurs Network James Sinclair set up his first business while he was still at school. Years later, that same start-up is now one of the largest entertainments businesses in the UK, with hundreds of staff and a multi-million pound turnover.

Having achieved success at a young age, James soon found himself in demand as a business speaker, with dozens of requests for help, support and advice from business owners, keen to understand how James had transformed himself from teenage party entertainer into a hugely respected business owner.

In 2015, James published “The Millionaire Clown”, charting his life story. He most recently co-founded the Entrepreneurs Network to help business owners grow, learn and reach new levels of success.

And MARK RASCHE. Founder of Sport and Activity Professionals. A specialist company working in the sport and activity business sector. Through its consultancy arm, it assists the sport/fitness/health/play/education sectors to add value through enabling clients to become more professional and to increase quality, revenue, efficiency and profit through practical, low cost, easy-to-implement solutions. Join us for what promises to be a most enlightening gathering of colleagues and friends.


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Motherhood by Amanda Frolich

Please introduce yourself: Name, what do you do & how many children you have.

My name is Amanda Frolich. I teach preschool children how to be active and healthy using my fun, fitness and music concept.

How do you manage to juggle work and life balance as a mother?

I will be completely honest, it is HARD WORK to keep everyone happy. I have a business to run but at the end of the day, my family come first. When my daughter was growing up it was a lot easier as I had my mother to help me with childcare during the week. My husband looked after Bibi at weekends whilst I entertained at children’s birthday parties. Bibi is now 12 years old and wants to spend more time with me, therefore I am employing extra staff to be able to do that.

What top tips would you give to any working mum?

Limit use of your phone whilst …..

Read full article on Kensington mums here

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My day with the millionaire clown!

The Beckhams and Brangelina rave about this west London-based children’s entertainer and fitness expert.

The life of Amanda’s Action Club began in a community hall in Acton nearly 26 years ago

She has an A-list following and is the Jamie Oliver of west London’s playgrounds.

Celebrity children’s entertainer and fitness expert Amanda Frolich has hosted parties for the likes of the Beckhams, Brad Pitt and Angelina Jolie and Amanda Holden’s kids.

She brought to life Amanda’s Action Club 25 years ago, starting out in a community hall in Acton before building an empire across west London and beyond to tackle the obesity crisis in a fun, interactive and educational way.

Speaking to getwestlondon, the 47-year-old from Greenford said: “To my surprise, the classes started to fill up very quickly! Back in those days there weren’t many pre-school classes for parents and carers to attend so I knew there was a gap in the market.

“One day I decided to use props and saw how children responded better using an object to hold onto whilst singing, dancing and interacting with me.

“My concept was born! Using a prop in a physical and fun way then relating it to a song.”


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Top Tips for Staying Safe and Making the Most of the Summer Holidays

The holidays are here and it is a great time to try and take time out and relax with our children.

Prior preparation is often key to a great time, have a look at our article with advice for checking your holiday accommodation, things to take with you for a great day out and first aid advice if you suffer from sunburn, heat exhaustion etc…

Click here to read the full article

little boy building sand castle on tropical beach

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Why Babies LOVE Amanda’s Action Club

When you think of energetic and interactive classes you may assume that Amanda’s Action Club is only suitable for toddlers and pre-schoolers, but in fact babies excel in our classes too.

Anyone with older children will have seen how much their baby benefits from watching their siblings play. They love copying other children and learn faster by doing this. Research has shown that 60 percent of second children walked earlier than their older siblings. The reason? Babies often learn by watching.

“Research shows that having an older sibling around — someone with advanced language, cognition, imagination, and play skills — can offer a lot of benefits to a baby,” says Sarah Berger, Ph.D., associate professor of psychology at the College of Staten Island, in New York.


The babies quickly get used to the loudness of the class and enjoy interacting with the older children.

Attending Amanda’s Action Club classes gives your child a great start in life. Physical Development provides children with the skills they need to explore and interact with the world around them. By learning through fun, fitness and music together, our exciting and interactive programme embodies the principles of The Early Years Foundation Stage and underpins all 4 themes of Development Matters.

In our classes we use versatile props and modern nursery rhymes, we dance, we sing, we learn through the activities and most importantly of all we have fun! It’s a wonderful way to spend quality time with your baby.

Why not bring your baby along and try it out today? Find your nearest class here.

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Head Injuries

Some very good information about Head Injuries from our friend Emma at First Aid for Life

Babies and children often bang their heads. This is partly because their heads are disproportionately large but also because they tend not to look where they’re going, are oblivious to risk and are therefore unaware of danger around them.

Head injuries can be frightening. It can be difficult to assess how seriously a child is hurt and what you should do about it. Fortunately, most head injuries are superficial and only involve the scalp. This can be alarming as the head and face are extremely vascular and therefore often bleed profusely, but is rarely life-threatening. A severe blow to the head or repeated injury, however, can cause damage to the brain and it is signs of this that people need to watch out for.

What to look for following a head injury

Call 999 or 112 if a baby or child is injured and they lose consciousness, even momentarily.

Also call 999/112 if they:

• won’t stop crying
• have head/neck pain
• are unable to walk normally

If the child has not lost consciousness, is alert and behaving normally after the head injury:

• Reassure the child and remain calm.
• Control any bleeding with direct pressure using a clean, non-fluffy
• Apply a wrapped ice pack or instant cold pack to the injured area for
10 minutes (this will reduce bruising but has no effect on the severity
of any internal head injury).
• Observe the child carefully for the next 24 hours. If you notice any
worrying signs (see below), get medical help immediately.
• If the incident has occurred close to bedtime or naptime and your
child falls asleep soon afterwards, check in continually to look for
anything unusual.

Worrying signs

• Twitching limbs
• Disturbances in colour
• Disturbance of breathing.

It’s fine for your child to go to sleep, don’t confuse falling asleep with losing consciousness!


First Aid for Life and provide this information for guidance and it is not in any way a substitute for medical advice. First Aid for Life is not responsible or liable for any diagnosis made or actions taken based on this information. The best way to be prepared for action in an emergency is to attend a practical first aid course or do one online.

Please contact , visit our website or call us on 02086754036.

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