How to keep your children fit? Amanda in the Telegraph today.

Amanda get’s a mention in today’s Telegraph article on Should you encourage your kids to work out?

Integrate exercise into their lifestyles

Children’s fitness expert Amanda Frolich of urges parents to spend time outside with kids before spending money on gym memberships. “Your child’s health is more important than anything else you do, including your job, so it is time we started to make it our priority,” she says. “Children love kicking and chasing a ball. They also love to be chased. At the playground, challenge them to play on as many pieces of equipment as possible, with 30-second bursts of activity on each.”

Read the full article here

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My day with HSBC!


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How to make the most of National Fitness Day with celebrities and free activities

There are a range of fitness events going on in west London

Wednesday (September 27) is national fitness day and to celebrate local leisure centres are offering free activities and celebrities will be heading down to Flip Out Wandsworth.

Everybody knows the importance of being fit and healthy but trampolining is not the first thing that comes to mind when you think of exercise, but Flip Out Wandsworth is about to change that.

It is hosting a celebrity event to promote the health benefits of trampolines and keeping the younger generations fit.

Stars from ITV’s Britain’s Got Talent along with musicians from Soul II Soul and The Beautiful South will join children’s fitness campaigner and entertainer Amanda Frolich , from Greenford , for a day of fitness and fun.

Frolich started Amanda’s Action Club 25 years ago and has amassed an A-list following with the Beckhams, Amanda Holden and even Brad Pitt and Angelina Jolie snapping up her services for their children.

Find out more here

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Children’s Activity Provider’s Networking Event

28th September @ 7.30pm to 10pm


Eddi Catz
68-70 Putney High Street,
SW15 1SF

Children’s activity provider’s networking evening.

Our guest speakers include the unstoppable……… JAMES SINCLAIR Author of “The Millionaire Clown” and founder and CEO of Partyman, James is co-founder of the Entrepreneurs Network James Sinclair set up his first business while he was still at school. Years later, that same start-up is now one of the largest entertainments businesses in the UK, with hundreds of staff and a multi-million pound turnover.

Having achieved success at a young age, James soon found himself in demand as a business speaker, with dozens of requests for help, support and advice from business owners, keen to understand how James had transformed himself from teenage party entertainer into a hugely respected business owner.

In 2015, James published “The Millionaire Clown”, charting his life story. He most recently co-founded the Entrepreneurs Network to help business owners grow, learn and reach new levels of success.

And MARK RASCHE. Founder of Sport and Activity Professionals. A specialist company working in the sport and activity business sector. Through its consultancy arm, it assists the sport/fitness/health/play/education sectors to add value through enabling clients to become more professional and to increase quality, revenue, efficiency and profit through practical, low cost, easy-to-implement solutions. Join us for what promises to be a most enlightening gathering of colleagues and friends.


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Motherhood by Amanda Frolich

Please introduce yourself: Name, what do you do & how many children you have.

My name is Amanda Frolich. I teach preschool children how to be active and healthy using my fun, fitness and music concept.

How do you manage to juggle work and life balance as a mother?

I will be completely honest, it is HARD WORK to keep everyone happy. I have a business to run but at the end of the day, my family come first. When my daughter was growing up it was a lot easier as I had my mother to help me with childcare during the week. My husband looked after Bibi at weekends whilst I entertained at children’s birthday parties. Bibi is now 12 years old and wants to spend more time with me, therefore I am employing extra staff to be able to do that.

What top tips would you give to any working mum?

Limit use of your phone whilst …..

Read full article on Kensington mums here

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My day with the millionaire clown!

The Beckhams and Brangelina rave about this west London-based children’s entertainer and fitness expert.

The life of Amanda’s Action Club began in a community hall in Acton nearly 26 years ago

She has an A-list following and is the Jamie Oliver of west London’s playgrounds.

Celebrity children’s entertainer and fitness expert Amanda Frolich has hosted parties for the likes of the Beckhams, Brad Pitt and Angelina Jolie and Amanda Holden’s kids.

She brought to life Amanda’s Action Club 25 years ago, starting out in a community hall in Acton before building an empire across west London and beyond to tackle the obesity crisis in a fun, interactive and educational way.

Speaking to getwestlondon, the 47-year-old from Greenford said: “To my surprise, the classes started to fill up very quickly! Back in those days there weren’t many pre-school classes for parents and carers to attend so I knew there was a gap in the market.

“One day I decided to use props and saw how children responded better using an object to hold onto whilst singing, dancing and interacting with me.

“My concept was born! Using a prop in a physical and fun way then relating it to a song.”


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Top Tips for Staying Safe and Making the Most of the Summer Holidays

The holidays are here and it is a great time to try and take time out and relax with our children.

Prior preparation is often key to a great time, have a look at our article with advice for checking your holiday accommodation, things to take with you for a great day out and first aid advice if you suffer from sunburn, heat exhaustion etc…

Click here to read the full article

little boy building sand castle on tropical beach

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Why Babies LOVE Amanda’s Action Club

When you think of energetic and interactive classes you may assume that Amanda’s Action Club is only suitable for toddlers and pre-schoolers, but in fact babies excel in our classes too.

Anyone with older children will have seen how much their baby benefits from watching their siblings play. They love copying other children and learn faster by doing this. Research has shown that 60 percent of second children walked earlier than their older siblings. The reason? Babies often learn by watching.

“Research shows that having an older sibling around — someone with advanced language, cognition, imagination, and play skills — can offer a lot of benefits to a baby,” says Sarah Berger, Ph.D., associate professor of psychology at the College of Staten Island, in New York.


The babies quickly get used to the loudness of the class and enjoy interacting with the older children.

Attending Amanda’s Action Club classes gives your child a great start in life. Physical Development provides children with the skills they need to explore and interact with the world around them. By learning through fun, fitness and music together, our exciting and interactive programme embodies the principles of The Early Years Foundation Stage and underpins all 4 themes of Development Matters.

In our classes we use versatile props and modern nursery rhymes, we dance, we sing, we learn through the activities and most importantly of all we have fun! It’s a wonderful way to spend quality time with your baby.

Why not bring your baby along and try it out today? Find your nearest class here.

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Head Injuries

Some very good information about Head Injuries from our friend Emma at First Aid for Life

Babies and children often bang their heads. This is partly because their heads are disproportionately large but also because they tend not to look where they’re going, are oblivious to risk and are therefore unaware of danger around them.

Head injuries can be frightening. It can be difficult to assess how seriously a child is hurt and what you should do about it. Fortunately, most head injuries are superficial and only involve the scalp. This can be alarming as the head and face are extremely vascular and therefore often bleed profusely, but is rarely life-threatening. A severe blow to the head or repeated injury, however, can cause damage to the brain and it is signs of this that people need to watch out for.

What to look for following a head injury

Call 999 or 112 if a baby or child is injured and they lose consciousness, even momentarily.

Also call 999/112 if they:

• won’t stop crying
• have head/neck pain
• are unable to walk normally

If the child has not lost consciousness, is alert and behaving normally after the head injury:

• Reassure the child and remain calm.
• Control any bleeding with direct pressure using a clean, non-fluffy
• Apply a wrapped ice pack or instant cold pack to the injured area for
10 minutes (this will reduce bruising but has no effect on the severity
of any internal head injury).
• Observe the child carefully for the next 24 hours. If you notice any
worrying signs (see below), get medical help immediately.
• If the incident has occurred close to bedtime or naptime and your
child falls asleep soon afterwards, check in continually to look for
anything unusual.

Worrying signs

• Twitching limbs
• Disturbances in colour
• Disturbance of breathing.

It’s fine for your child to go to sleep, don’t confuse falling asleep with losing consciousness!


First Aid for Life and provide this information for guidance and it is not in any way a substitute for medical advice. First Aid for Life is not responsible or liable for any diagnosis made or actions taken based on this information. The best way to be prepared for action in an emergency is to attend a practical first aid course or do one online.

Please contact , visit our website or call us on 02086754036.

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Coping with Children’s School Phobia

sue_atkinsRead this insightful article by our lovely colleague and parenting expert Sue Atkins.

Many children at some time in their school career find going to school a challenge and may feel anxious, stressed, or overwhelmed.

School phobia (known to may professionals who work with children as school refusal), is a complex and extreme form of anxiety about going to school (but strangely may not be attached to the school itself as the name suggests)

It can be brought on by a bad experience, either with a teacher or with other children or can be related to a “traumatic” experience like being bullied, asked to stand up and read in class, or made to speak or sing at assembly, or when someone has laughed at them for a mistake.

The most common symptoms include stomach aches, nausea, fatigue, shaking, a racing heart and frequent trips to the toilet.

Young children up to the age of 8, that suffer school phobia experience separation anxiety and find it really difficult to be parted from their parent or main carer.

In older children, social phobia can manifest itself in anxiety about their performance in regular school activities such as during games, or drama or in tests and exams.

Children with anxieties about going to school may suffer a panic attack if they are forced to go and it can start off a vicious circle which then makes them fear having another panic attack and there is an increasing spiral of worry with which parents often don’t know how to deal.

How Does School Phobia Start?

Going to school for the first time can be a period of great anxiety for very young children. Many will be separated from their parents for the first time or will be separated all day for the first time.

This sudden change can make them feel very anxious and they may suffer from a feeling of separation anxiety.

Children, who have never been to a nursery or playgroup, are probably unused to having their entire day organised for them and they may be very tired by the end of the day. This causes them to feel further stress and makes them feel very vulnerable and tearful with a sense of overwhelm and they may build up an aversion to going to school.

For older children who are not new to the school, who have had a long summer holiday or have had time off because of illness, returning to school can be quite a traumatic experience. They may no longer feel at home there. Their friendships might have changed. Their teacher and classroom might have changed. They may have got used to being at home and closely cared for by their parents, so they suddenly feel insecure when all this attention and support is removed and they find themselves back in the hurly-burly of school life again.

Other children may have felt unwell on the school bus or in school and associate these places with further illness and symptoms of panic, and so they want to avoid them in order to avoid the panicky symptoms and panic attacks fearing, for example, that they may vomit, faint or have diarrhoea again.

The “traumatic” or negative experience has been anchored in their mind as a bad experience so every time they find themselves back in that situation it brings back all the bad negative memories and they panic.

A negative anchor or a negative association has been made and an “anchor” is when your mood changes in response to some trigger or stimulus and your unconscious registers it every time you see it, hear it or feel it (which is a bit like going to the fridge to get a snack after seeing an advert on the tv or like jumping up at a party when your favourite song comes on that reminds you of going to college, someone’s birthday or a romance that’s become “our song”!)

Here are the most common possible triggers for school phobia:

1. Being bullied.

2. Starting school for the first time.

3. Moving to a new area and having to start at a new school and make new friends or just changing schools.

4. Being off school for a long time through illness or because of a holiday.

5. Bereavement (of a person or pet).

6. Feeling threatened by the arrival of a new baby.

7. Having a traumatic experience such as being abused, being raped, having witnessed a tragic event.

8. Problems at home such as a member of the family being very ill.

9. Problem’s at home such as marital rows, separation and divorce.

10. Violence in the home or any kind of abuse; of the child or of another parent.

11. Not having good friends (or any friends at all).

12. Being unpopular, being chosen last for teams and feeling a physical failure (in games and gymnastics).

13. Feeling an academic failure.

14. Fearing panic attacks when travelling to school or while in school.

Some children have a particular susceptibility to school phobia because of a medical condition such as Asperger Syndrome and Attention Deficit Hyperactivity Disorder. Children with Asperger Syndrome need to be dealt with differently to children without the syndrome as, for example, teaching them relaxation techniques can actually make them more anxious.

How to Help:

The longer school phobia goes on, the harder it is to treat so referrals to Child and Adolescent Mental Health Services are usually quite quick to ‘nip it in the bud’. However, if your child is severely affected, it is better to ask for a referral (from your child’s doctor or head teacher) to the service before you are desperate as it is often overstretched: in reality, it can take some time to get an appointment.

Things you can do yourself as a parent include getting help from your child’s school. Teachers need to be aware there is a problem. Sometimes being taught in a special unit in school, if the school has one, may help your child feel more secure as it is a cosier place and acts as a half-way point between home and school.

Some children are so severely affected that they stop going to school altogether. It should be made quite clear to your child’s teachers that they are not ‘playing up’ but that their anxiety is very real and they are suffering from it.

I always advise the parents that I work with to step back and imagine a camcorder is sitting on their shoulder noticing how they react to their child and the circumstances as often the child has picked up their parents anxiety and reacts to that too, making things much worse.

At home, life should continue as normal with all your normal routines and activities. In fact, that can really help calm things down. But you might find that your child wants to stop going out, especially without you, even to parties that they were quite happy being left at before.

Although you need to deal sensitively with this, it’s best to help your child through this transition by going by going with them for part (or all) of the time so that their world does not shrink altogether while they build back their confidence.

It is also helpful to:

• Reassure your child. Keep a diary of the triggers and what is the main thing that brings on the feelings of anxiety so you can be aware of them.

• Explain that their fears are brought on by thoughts that are not completely true thoughts so you create doubt in what they are thinking so you can turn down those scary voices. I often get the child to imagine they have a remote control button and can “turn down” the nasty, scary voices in their heads so they can’t hear them so loudly. Then we make the scary voices sound like Donald Duck – really silly and daft so they start to laugh at the scary voices– knocking out the hold those scary voices have over them.

• I also do a technique called the Circle of Confidence where the child imagines a lovely bright circle in front of them. They choose a colour which represents confidence to them and as they step into the circle the colour starts to spin all the way up and down through their body from the top of their head to the tip of the toes spinning faster and faster, giving them the feelings of confidence throughout their whole body.

I also use EFT (Emotional Freedom Technique) to “tap” away their phobia which I have found to be the quickest way to alleviate school phobia and anxiety. For more information on EFT go to my Positive Parents Club to download my free ebook called “EFT Questions and Answers”

• Keep to the same routines as it builds confidence, predictability and security.

• Learn to relax yourself and find simple ways for your child to relax and make life predictable for your child so that they have less to be anxious about. (No sudden surprise trips out !)

• Deliberately look for things that your child can look forward to each day to keep them in a positive and upbeat mindset and don’t encourage lots of negative thinking and language to creep in that brings their confidence down.

• Encourage your child to find small and specific things that they can enjoy during the school day as it gives them hope and confidence and a new more positive attitude and mindset.

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